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How to create a social media marketing strategy (Part-2)

Step 1. Choose social media marketing goals that align to business objectives Set S.M.A.R.T. goals The first step to creating a winning strategy is to establish your objectives and goals. Without goals, you have no way to measure success and return on investment (ROI). Each of your goals should be: Specific Measurable Attainable Relevant Time-bound This […]

Email Marketing- Basics- Beginner’s guide

What is email marketing? Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play […]

Social Media Marketing – Basics (Part-1)

What ls Social Media Marketing? Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services.” But this definition is missing something really important. Let’s make it more simple and clear:  Social media marketing is the process of creating tailored content for each social media […]

Email Marketing-How does email marketing works?

How does email marketing work? Introducing ESPs Businesses use what’s known as an Email Service Provider (ESP) to send marketing emails.  An Email Service Provider is software that sends and manages email marketing campaigns. It’s also referred to as an email marketing platform, email marketing tool, email marketing service, or email marketing software. Now you might be […]

Content marketing-Basics

What exactly is content marketing? Content marketing is the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. In short, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. […]

Content Marketing Stratergy, Sales Funnel, Distribution Channel

How to create a content marketing strategy No two content marketing strategies are the same – at least they shouldn’t be. At a high level, “blogging” is a strategy, as is “video marketing.” But digging deeper into the tactics, timelines and targets of those strategies reveals that there is a lot of variability and subtleties […]

Startup Digital Marketing and its Importance for a Business

Digital Marketing Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts. Digital marketing is often compared to “traditional […]

The Beginner’s Guide to Link Building-SEO

What are backlinks? To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. The total number of backlinks can often include many links from the same referring domain or multiple referring […]

What is Technical SEO? A Complete and Simple Guide

What is Technical SEO? So what does technical SEO refer to exactly? Does it somehow combine the on-page factors with the off-page factors? Well, partly indeed, partly not really… Technical SEO relates to all the SEO activities excluding content optimization and link building. In simple terms, it covers following search engine requirements in order to […]

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