How to generate leads for your business?

Lead generation is an important task for any business to grow. In fact, many companies invest more money in this part. Their marketing & sales team working hard to generate more and more leads through a lot of channels.

This article is mainly focused on small and medium businesses and how they can plan for their lead generation method for initial and further growth.

These are the tips that can be utilized for B2B and also for B2C depends on your products and services.

1. Building up your user/customer base:

The first and foremost thing, any business owner needs to do is collecting the data of your target audience. Ultimately, we need to focus on our target audience.

Also, we have to focus on their demographics, interests, and other details to put a clear strategy. To be precise, who they are, where they live, how much they are earning, what is their lifestyle, personality, etc.

We are collecting these details because to put a clear marketing plan and how we can reach them easily. This is a complex task for any business and it’s a mandated process too. Without this information, the business is not able to run their show.

After collecting this data, you have to build the user community for your products and services. Because having a community group for your services, you can easily sell yourself and grow very fast. Also, the community helps with “word of mouth” marketing for your products or services. This is very important to grow very fast and also you can retain your customer.

This step can be done by the following method:

•   If you have the website for your company, you can have any third party application inside your website to collect the user’s email. There are lots of products that are available in the market these days. You can avail of this.
• If you don’t have any website, you can have landing pages for your products and services and with the help of this, you can collect their emails.
• After collecting the emails, you can send out very nice emails describing your products and services. You can automate this process too.

2. Promoting your products and services to your customer

Now, you will have a better understanding after collecting the customer data. Based on your marketing plan or ideas, you have to choose a medium to promote your products and services.

• In the first point, we have already covered one method of promoting your products and services. That is email marketing.
• Use your social media business pages and if at all needed go for a paid method of reaching out to your customers.
• You can have a webinar speaking about your products and services or have a video on YouTube
• You can conduct or participate in industry events
• Customer referrals
• The traditional advertising
• You can have a blog or website, in that you can explain your products and services

3. Developing/Creating a Sales Funnel

This is an important step. I have already covered the first point itself. That’s one of the sales funnels which we need to be focused to have their contact information.

•     While collecting their email or contact information through website or landing pages, we can give away some free ebook, coupon, free gift, a sample, or some other value-added incentive.
• It would be better we could have a Customer Relationship Management (CRM) database that will keep track of potential customers.

Creating sales funnel is an important step for any organization through which all the lead generation mechanism will start work in a proper way. There are lot of methods are available. Based on your niche or micro-niche, you can choose your ‘sales funnel’ to convert the prospects into customers.

4. Newsletter

A lot of businesses will forget the customer after the first purchase. Actually, you can build a repeated audience for your products and or services. This will make your business for getting a stronger place in your niche. For this, you have to engage your customer with a colorful newsletter.

You can create a newsletter as weekly or monthly depends on your businesses. But this plays a vital role and you can emotionally connect with your customer or potential lead that may convert as a customer soon.

5. Social Media Engagement

You can utilize social media not only for promotional purposes but also as an informative business page for your audience.

• This will keep your customer engaged.
• Very soon they will come to your free webinar and then there are high chances of conversion.
• All the leads and the followers are important because they all are your future customers. So, have a plan for higher engagement in this competitive digital world.

6. Continuous Process

Lead generation is not a one time task. It’s actually a long-term and continuous process. Over a period of time, you can streamline your lead generation process and grow your business in a wise manner.

Hope this article be helpful to you.

If you have any questions on lead generation process, please write to me writersrinivasan@gmail.com

Happy Entrepreneurship!

Have a good day!