What is a Lead?
A lead will be someone that has expressed their interest in your product or service. This lead can come through different sources which include your website, through word of mouth, social media campaigns or even a phone enquiry. These leads might have to fill out a form on your website or answer questions to show their interest. Then, you can contact them to sell your product or service.
You can qualify your leads that you generate yourself by asking specific questions to ensure that are interested in your product. Some third-party lead generation companies don’t qualify the leads they sell to you. And this can lead to you wasting money and valuable time on leads that aren’t going to sell.
What exactly is lead generation?
Lead generation describes the process of identifying, attracting, and converting people into prospects through outbound and inbound marketing channels, as well as lead generators. Common lead generation channels include search, social media, email, and your website. A lead is simply a bit of information about a person, usually in a specific target demographic that you can sell to an interested party, in this case schools with online education programs. If you ran a site with an education theme or where people are of the age to be thinking about attending school you could be in a position to collect leads or some basic level of information that these online schools require.
What is Lead Generation in Digital Marketing?
Lead generation is the process of acquiring new leads for your business. It should be at the forefront of your digital marketing plans. It is like the blood in the veins of an organization. It is developing the interest of a person in your product or service so much that they provide you with their contact details. It is the start of the process which leads to a potential customer turning into a customer. And then potentially purchasing from your business. Your business should then be nurturing these leads that you generate. Your sales team should be taking them through your businesses sales funnel to turn them into a sale at the end.
In digital marketing, lead generation starts with generating traffic/visitors to your website, then converting these visitors into leads and eventually converting those leads into customers. It focuses on identifying, attracting and converting people into prospects, but uses online channels and strategies. A few examples include running paid ads on social media, offering free product trials via a website and launching an email campaign.
These days, you are able to focus on your target audience and research their habits using various analytics software(s). A bit like using an x-ray machine on your data. You can choose who to hit, when and how – and execute campaigns with extreme precision. This allows you to reverse engineer your campaigns with your starting point being the end goal, the user.
Businesses must keep up and continuously adapt to develop their digital marketing strategies. Social media and Search Engine Marketing are synonymous with Lead Generation. Both play a huge and vital role in getting brands noticed, heard and set the stage for the majority of marketing campaigns you see online today.
In short, Lead Generation in digital marketing is the initiation of consumer interest or inquiry into products or services of a business.
Importance of Lead Generation in Digital Marketing?
Lead Generation in digital marketing can be used to engage more with your existing and new customers and you can make people aware of your service like never before. You can use Search Engine Optimisation (SEO) to promote your products. Organic searches are the most valuable long term Lead Generation strategies.
Generating leads for your business is important. It creates sales and increases organic customers. Having a more engaging website will increase your chances of a lead turning into a customer. You should ensure that you qualify your leads to reduce time wasted and of course, money
Why Lead Generation is Key for Business Growth?
By having a higher quality of lead generation, you are more likely to find potential customers that are wanting to purchase. Without these important leads, your business won’t be making sales or acquiring new customers. Lead generation can be cost-effective.
Lead generation companies help businesses become more efficient by delivering warmed up and qualified leads directly to them. Such companies will normally work in partnership with a number of businesses or websites in which they advertise your service.
Lead generation is not easy and requires a lot of work therefore many small businesses are now outsourcing their lead generation to companies who specialize in attracting and converting potential customers into buying ones.
Lead generation firms supply your company with the hot leads you need to acquire new clients, while freeing up your time to spend on other tasks, like product development or quality assurance. Conversely, you could double down on new leads, drumming up business in tandem with leads provided by generation firms. Business expansion is directly correlated to finding new clients and making them happy and the free time gained to reallocate time on these pursuits is what makes lead generation so powerful.
Lead generation is not a new form of acquiring a business, but business trends and time necessities have found a better way to get new clients. Rather than sitting at a trade show table for hours on end or setting up a display in hopes that targeted consumers will complete a form you can have leads generated and sent to you using available technology, all while you can direct your time elsewhere.
Lead generation strategies in Digital Marketing?
As B2B buyer journeys start online, a digital marketing strategy is essential to ensuring three very important factors – brand awareness, brand credibility and lead generation. Without a digital marketing strategy, your place in the B2B buyers mind may well be non-existent, so put everything on hold and work through these essential tips for building the ultimate B2B digital marketing strategy.
Brand awareness and credibility affect many different aspects of a buyer’s journey, but both feed into the end goal of that all-important sale. To make a sale however, you need to start with a lead, this means lead generation should always be at the forefront of any B2B marketers mind. For further information about how to revolutionize your B2B lead generation- check out our latest e-book!
LeadPages is a dynamic software company headquartered in Minneapolis—and they’re growing fast. They launched in 2012 and drive millions in revenue from tens of thousands of customers. Tim and I got together to share the lead gen ideas and demand generation strategies we’ve used to build our companies far quicker than most are able to achieve. My own company, WordStream, is now over a decade old and continues to grow at a rapid pace, generating millions of dollars in annual revenue.