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What is basic SEO knowledge? Why is SEO Important?


Search Engine Optimization (SEO) is one of the Processes of increasing the quality of content and improving traffic to your website through organic search engine results. SEO targets unpaid traffic rather than direct traffic or paid traffic. Following are the steps involved in the SEO process.

Search Engine Optimization (SEO”) means finding ways to increase your site and web visitors for search results. This generally means more traffic to your site.

What is basic SEO knowledge? Why is SEO Important?
  1. Keyword Research
  2. Content Writing
  3. SEO analysis

How to search for keywords on a webpage?

Keywords are one of the main elements of SEO. SEO keywords are the keywords and phrases in your website content that make it possible for people to find your site via search engines. A website that is well optimized for search engines its potential visitor base with keywords for SEO that help connect searchers to your site. The title tag and page header are the two most important to put keywords.

Keyword analyzing includes preparing a list of keywords, building keyword focused pages and keyword focused meta description. Meta description are short snippet of information which appears below website title and domain name in google’s search engine results. It is very important to give a relevant keyword focused meta description for each page on your website.

Keyword Research Related Tools?

How to start content writing?

As content of your website helps your web page to rank high in search engine ranking, it is very important to structure your content. Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweet storms on Twitter or text posts on Reddit.

Some of the content related SEO Tools:

How to SEO Analysis?

SEO analysis is the process of closely examining a website blog to gain a better understanding of how well the site has been optimized and what can be done to help the site improve. The next part of the analysis involves looking at how this performance impacts the brand.

  1. Check Your Visibility on Google.
  2. Check website URLs and Metadata Descriptions.
  3. Analyze Heading and Titles.
  4. Incoming Links Review.
  5. Check Your website, Internal Links.
  6. Analyze Your Web Content writing.
  7. Check Your Images.
  8. Audit your website page speed.
How to SEO Analysis?

Why is SEO Important in Digital Marketing?

SEO is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is so important. Organic search usage and share is outpacing growth in other channels. In short, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Optimizing your pages for SEO is going to be even more important in 2020 as organic search continues to rise above other search traffic.

Its SEO is cost-effective. Competitive industries can spend large amounts of money on paid website traffic. you can still purchase ad space, but if you’re working with a tight budget, SEO is a great way to drive qualified traffic to your site without directly paying for it.

There are two kinds of SEO:

On-page SEO – On-page SEO focuses on optimizing parts of your website that are within your control consists of anything you can control on your own website to improve your rankings. This refers to things like site speed, keyword presence, header text, and so on. On the other hand,

On-page SEO is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic. On-page SEO components include content elements, site architecture elements, and HTML elements.

  1. Crawl your website.
  2. SEO audit and define your website architecture.
  3. Update to the website URLs, page titles, and meta details.
  4. Include your keyword on your page.
  5. Track keywords and topics for each page of the website.
  6. Don’t keyword stuff.

off-page SEO – off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites. consists of anything done on other websites that may influence your rankings. Generally, this only refers to links.

Site with our off-page SEO earn higher search enging rankings of back links, mentions and social meadia publicity.

Type of Links for Off-page SEO:

Natural Links: In simple words, natural links happen when other website, bloggers or website owners link to your content (blogs, images, products, videos) because they think is useful for their readers and adds value to their websites or blogs. Link building, simply put, is the process of getting other websites to link back to your website or Blogs. All marketers and business owners should be interested in building links to drive referral traffic and increase their site’s authority.

Link Building: In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.

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