Simply put, WhatsApp Business Easily Allows Companies and securely messages their customers directly within the WhatsApp messaging platform.
WhatsApp, the social messaging service acquired by Facebook for $19bn in2014, is arguably the world’s fastest-growing communication app. as of January 2015, 700 a million monthly users people around the world were regular, active whats app users. These users are sharing more than 30 billion messages and 100 million videos every day. In India, it’s more popular than Facebook and even low economic people are using WhatsApp now.
Let me paint a picture. It could very well be a known picture, but let me paint it just the same. Remember when SMS was all the deal a few years back and how many, many businesses rode the wave that it caused. Imagine on a much larger scale but with better insight and precise targeting. That is what WhatsApp offers you. and WhatsApp is tied directly to a single phone number and provides a branded business profile rather than a string of digits.
How does it work?
WhatsApp has largely been a free platform. Despite the large user base, this new venture is their first attempt at monetization. The new app that they call whats app for nosiness”, will allow the business to talk to their clientele directly. I, however, was a little skeptical about this (past tense, to be noted). An unwanted intrusion on a platform that is purely for communication, may not be welcome. In that case, how would it work.
Simple. A business cannot send you a message to your Whatsapp until and unless you give them explicit permission to do so.so, if you like a business and want to interact with them, you can connect on WhatsApp with them and either leave a good word or a complaint. Your choice. No intrusion. Pretty cool, no?
How to use WhatsApp for business
The question small business owners are now asking is: how can I use WhatsApp for business?
Let’s look at the creative ways to implement WhatsApp in your business.
Using WhatsApp for team communication
Whenever we tried to implement any tool for communication at profit book, we got resistance from the employees. People are reluctant to learn new things. The best thing about WhatsApp is that almost everyone uses it and it does not require any training. Another advantage is, I don’t need to explicitly ask them to check whats app as they are anyway hooked to it.
We have formed groups of sales & development team on WhatsApp and share instant messages for which an email is not necessary. it s and fun to use
While the type of internal communications can vary among industries as well be heavily influenced by specific goals identified these common use cases in which using WhatsApp for employee communication can truly make a difference
- Provide onboarding support.
- Send company Newsletter
- Collect employee feedback
- Promote workshops, training
- Provide teams with a decision- making
- Foster company culture
- Share schedule shift plan
Using WhatsApp for customer communication
No one appreciates phone calls from unknown numbers but is more likely to respond to personal messages. When start using WhatsApp for customer communication, noticed better response and engagement. This also allows being a little informal and WhatsApp business confirms your customers are communicating with a verified business,. The customer also approves the dialogue by opting-in before the communication with a specific business takes place. Customers can also be the first to initiate contact and provide consent to interact
Using WhatsApp for customer support
For most brands, WhatsApp is first and foremost a customer service channel. For people who use it as their main form of digital communication, it’s a convenient and natural platform to reach out to businesses with questions or concerns.
A recent survey by Facebook found that out of nine ways of communicating with brands, messaging is now the second most popular with consumers (the other eight were postal mail, email, phone calls, social media, SMS, social media, VoIP, video chat and in-person conversations). The same survey also found that 53% of people who message businesses said they were more likely to shop with a brand they could reach through a messaging app.
Here are top tips for businesses that want to offer great WhatsApp customer care:
- Always respond within 24 hours.
- Take advantage of different message formats.
- Consider using WhatsApp chatbots.
- Publicize your WhatsApp customer service number.
- Handle replies via WhatsApp Web (or a third-party tool)
- Use WhatsApp Status to reach a broad audience.
Using WhatsApp For Marketing & Promotion
you’ve realized that WhatsApp can be a very strong marketing tool? It is a good one-to-one platform for direct communication with listeners”. You can use WhatsApp to send images, audio files, short video clips of your products, and text messages to users across the world. It’s for this reason that the lines between private users and corporations become blurred, making them interchangeable. Smart advertisers are seeing opportunities to capitalize on this unique attribute.
Conclusion
WhatsApp is a powerful communication tool. It has become widely popular due to its simplicity. Apart from using it for personal communication, you can use WhatsApp for your business in various ways. It’s cost-effective and you can get started quickly. In conclusion, Whatsapp is an app creating convenience for communication, saving time and money. But if used improperly, it can create side effects such as addiction and lead to health problems or even a drop in academic and social skills. Therefore, we should use Whatsapp sensibly, and do not spend excessive time on it.
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