What is YouTube Marketing? YouTube is a video-driven social media network that, since its launch in 2005, has become a dominant way people stream video online. Owned by Google, which bought YouTube in late 2016, the platform is now responsible for 11 percent of all global video traffic, second only to Netflix. Currently YouTube has […]
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring […]
What is email marketing? Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play […]
Make it exclusive Limiting an offer to a specific group of people can suggest that a product or service is valuable and in short supply. Studies, by psychologist Dr. Robert Cialdini, show that people tend to desire and place more value on things that are scarce. Using this principle of scarcity through exclusive offers is […]
What exactly is content marketing? Content marketing is the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. In short, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. […]
How to create a content marketing strategy No two content marketing strategies are the same – at least they shouldn’t be. At a high level, “blogging” is a strategy, as is “video marketing.” But digging deeper into the tactics, timelines and targets of those strategies reveals that there is a lot of variability and subtleties […]
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