Make it exclusive Limiting an offer to a specific group of people can suggest that a product or service is valuable and in short supply. Studies, by psychologist Dr. Robert Cialdini, show that people tend to desire and place more value on things that are scarce. Using this principle of scarcity through exclusive offers is […]
How to create a content marketing strategy No two content marketing strategies are the same – at least they shouldn’t be. At a high level, “blogging” is a strategy, as is “video marketing.” But digging deeper into the tactics, timelines and targets of those strategies reveals that there is a lot of variability and subtleties […]
Digital Marketing Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts. Digital marketing is often compared to “traditional […]
What is website? A website is a set of related web pages served from a single web domain. One needs to have a website to have an online presence and do online branding. These days when the world of marketing is rapidly getting swathed by digital marketing, you are actually hitting your business if you […]
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