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Email Marketing-How does email marketing works?

How does email marketing work? Introducing ESPs Businesses use what’s known as an Email Service Provider (ESP) to send marketing emails.  An Email Service Provider is software that sends and manages email marketing campaigns. It’s also referred to as an email marketing platform, email marketing tool, email marketing service, or email marketing software. Now you might be […]

Content marketing-Basics

What exactly is content marketing? Content marketing is the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. In short, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. […]

Best AI tools for digital marketing

Some of the Top AI Marketing tools for producing high-quality accurate content: Grammarly HubSpot SEO sentient ascend market muse What are AI tools in digital marketing?Artificial intelligence is transforming customer-facing services for digital marketers by increasing efficiency and optimizing user experience.One common example of AI across the web is the use of chatbot to provide […]

Artificial Intelligence In Digital Marketing and Business Benefits

What is AI? The term “artificial intelligence” is used to describe machines and computers that mimic “cognitive” functions that humans associate with other human minds, such as learning and problem-solving. It is an area of computer science that attempts to understand the essence of intelligence and produce a new intelligent machine that thinks, responds and […]

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