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When the child is born, the marketing too!


When the child is born, the marketing too!
 
When the child is born in the hospital (nowadays, most of the time it’s happening in the hospital), she starts crying. This is the first step in the marketing world, she is saying very proudly that “ I am there”. The product by itself says through’ that sound.
 
The first cry of the newborn baby tells many stories for us in marketing.
 
Personal Branding has been MADE! The product Rightly marketed by itself!
 
To this world, she says through sound’ (SOUNDS GOOD, right!). She exhibits through that. Without that sound, we never realized that it still exists in the world. Isn’t it?
 
In Tamil, we used to say “ The Child with the Mouth will survive”.
 
This is the first lesson in “the marketing”. WE ourselves are the products in this world.
 
The self-promotion is really needed in each and every step of our life.
 
When you are selling yourself, you have to be alive. That’s proof for your customer.
 
That is, you are going to solve their problems. That’s what the expectations of the people.
 
Because people are selfish. They care about themselves. They don’t care about your knowledge, experience, etc.
 
They would want to solve their URGENT problems more than the important one.
 
Whenever we are going with our product to the customer, we have to open up ourselves with the features of the product.
 
That is, they have to believe that this product is going to solve their problem.
 
Here, the first cry of the newborn baby solves the very URGENT problem of their parents and she’s announcing herself like a product to the world that “I AM ALIVE”.
 
What do you think?
 
Srinivasan Ramanujam

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